Assessment of Dells Approach to Operations Management

Assessment of Dells Approach to Operations Management Introduction Dell Corporation (NASDAQ: DELL) is a global leader in operations management, supply chain management (SCM), logistics and advanced lean manufacturing techniques. While hundreds of companies have attempted to attain the level of performance they have using their unique approach to operations management and supply chain synchronization to demand forecasting, few have attained the level of production efficiency Dell has. The center of their strength as a high tech manufacturer is based on how product design processes, workflows and frameworks are used throughout their organization to streamline time-to-market and increase sales. Dell operates on a very raid product lifecycle (PLC) timetable often having concurrent product introductions of systems from the same series of personal computers, table PCs or laptops. Dell is also very unique in that they have continually been profitable with their build-to-order product strategy, redefining mass customization in the process. These three facto rs of Dells performance are discussed in this analysis. Dell has successfully used product design, Product Lifecycle Management (PLM), lean manufacturing and mass customization concepts and frameworks to become a global leader in high tech manufacturing, generating $62B in revenue in their latest fiscal year and earning a Net Income of $3.4B. Dells supply chain strategies and approach to mass customization are predicated onShow MoreRelatedBusiness Benefits Expected : Implementation Of Ea766 Words   |  4 Pagesbusiness benefits (Opentext) discussed in the following section: †¢ Operational Efficiency: EA would be used by Dell to identify complex and costly processes, and simplify and standardize them. Focus would be made on cost reduction, and enhanced operations’ speed. The unit cost of services such as customer support, applications and network maintenance costs would reduce due to standardised services globally. †¢ Process Effectiveness: EA would lead to process improvement, thereby increasing the revenueRead MoreDell: Process Strategies and Analysis1293 Words   |  5 PagesDell Process Strategies Analysis Introduction Dell Corporation (NASDAQ: DELL) generated global sales of $62B in revenue, earning a Net Income of $3.4B. Dell relies heavily on supply chain management (SCM) and optimization strategies to support their mass customization process strategy, often achieving inventory turns of 26X or greater on a consistent basis (Gunasekaran, Ngai, 2009). Due to the agility of their mass customization strategy, Dell has been very successful in moving into new marketsRead MoreCase study of Dell Essay17119 Words   |  69 Pagesobject. 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